Touch free technology has garnered a lot of attention during the COVID-19 crisis, with many large retailers adopting it to restart their business operations and invite customers to their stores safely.

Running a small-scale business in a rapidly changing technological environment can be challenging. To beat the competition and gain a sizeable market share, Small and Medium Enterprises (SMEs) need to invest in technology. Most SMEs find it difficult to select a suitable software platform to manage customer requirements and improve business efficiency.

The COVID-19 pandemic has disrupted businesses and pushed performance benchmarks for most businesses. Conventional marketing efforts are not sufficient these days to yield desired results in sales. Enterprises need to develop a deeper understanding of consumer tastes and preferences. For this, they need to have data on consumer preferences, purchase history etc. Most importantly, businesses should be able to maintain consistency of service across various touchpoints in their interaction with a brand.

The COVID-19 pandemic has led to the exponential growth of the eCommerce sector and helped technology to evolve to offer better customer experiences. With artificial intelligence and voice commands making their mark everywhere in the virtual environment, selling to a wider section of the audience has become quite easier for enterprises.

Each generation of mobile technology has opened up new opportunities for the world and 5G will be no exception to that rule. The fifth-generation mobile technology is promising a radical shift with speed, low latency, and scalability with support for LTE and edge computing.

The 5G technology is not far from becoming mainstream. According to a report by Ericsson, 5G adoption will reach 1,479 million subscribers in 2024.

The COVID-19 pandemic has transformed businesses and redefined the way consumers purchase. Conventional sales and marketing efforts have stopped yielding desired results in increasing sales volumes. Today, organizations, especially in the retail sector, are looking for opportunities to innovate, re-strategize, and leverage technology to fuel growth.

Enterprises need to accelerate growth, reinvent business models and reduce costs to survive in a hypercompetitive marketplace. New technologies can help businesses achieve these goals. As a result, it is imperative for business leaders to understand new trends in technology and how they impact their business operations.

It is easier for an enterprise to choose and implement the right technology if it knows how it can affect its business.

COVID-19 has upended the world of business. With many governments ordering lockdowns and people preferring to stay indoors, organizations are looking at new ways to get back to their growth trajectory. Most are leveraging digital marketing to reach out to their audience and engage with them in a safe and secure way.

Considering the situation, let’s look at the evolution of digital marketing and the new trends that is shaping the way brands engage with their audience.