In a rapidly evolving technological landscape, applications now find themselves hosted across various cloud support systems, operating systems, multiple platforms, and intricate IT infrastructures. Any disruption within this complex ecosystem has the potential to adversely affect the software’s final output.

As the pace of technological evolution accelerates, businesses are recognizing that their operations will undergo significant transformations in the increasingly digitalized world of tomorrow. To be successful, companies must stay abreast of emerging technologies and the latest trends, anticipating which innovations will propel their growth.

A digital footprint is generally considered as an individual’s concern. However, with employees accessing emails, other company data and information on their personal devices, it has also become an employer’s concern due to the sensitive nature of the company data. More so when telecommuting is the new normal due to the COVID-19 pandemic.

Amidst the chaos caused by COVID-19, there is one thing certain that businesses have to accelerate their digital transformation journey to survive and excel. While an enterprise-wide transformation may take time, businesses can quickly deploy 5 digital technologies to continue their existing operations.

Enterprises need to accelerate growth, reinvent business models and reduce costs to survive in a hypercompetitive marketplace. New technologies can help businesses achieve these goals. As a result, it is imperative for business leaders to understand new trends in technology and how they impact their business operations.

It is easier for an enterprise to choose and implement the right technology if it knows how it can affect its business.

COVID-19 has upended the world of business. With many governments ordering lockdowns and people preferring to stay indoors, organizations are looking at new ways to get back to their growth trajectory. Most are leveraging digital marketing to reach out to their audience and engage with them in a safe and secure way.

Considering the situation, let’s look at the evolution of digital marketing and the new trends that is shaping the way brands engage with their audience.