The pandemic saw the rise of online shoppers across the globe creating unprecedented market opportunities for business houses seeking market growth and enhanced revenues. This transition coupled with the need to sustain and compete in a new selling vertical brought with it a set of challenges.
To succeed in the eCommerce segment, businesses need to excel in various processes, including platform architecture, marketing strategy, UI/UX along with business value proposition and security. While businesses are moving in droves from offline to online sales, cloud technologies play a critical role in delivering crucial infrastructure and services essential to boost efficiency in eCommerce.
eCommerce business websites must load quickly and run without glitches around the clock making themselves available for customers anytime. What will help in setting it up is the right infrastructure.
AWS Advantages
Amazon Web Services (AWS) has long dominated the cloud computing segment due to its massive popularity and widespread usage.
Businesses can gain 24/7 access to the eCommerce application with AWS. They can easily scale and meet customer needs with minimal wait time or downtime. The robust architecture ensures better interaction with customers to achieve sales goals. What stands out with AWS-based solutions is their security feature that provides many tools to implement security best practices protocols and simplify operational tasks, so the business team can focus on other aspects of development.
With Amazon Cloud Services, businesses can obtain access to different technology services and resources on a need-based basis as against buying/renting several databases in physical locations. E-commerce solutions help retailers scale at an optimum cost and offer a robust architecture for easier customer interaction.
AWS cloud computing offers several benefits to eCommerce store owners. Its innovative payment model helps businesses reduce costs. If you are looking to shift your eCommerce business to AWS, Gemini Consulting & Services can help you leverage the platform to gain increased speed, scalability, heavy-duty security, and online global infrastructure. Contact us to deploy AWS and be ready to step into the big league.
- Highly Cost-Effective
Businesses especially the ones on the growth journey are required to spend only on necessities. Even the established ones could save only if the services offered are realized to their complete potential with AWS, the cost is reasonable, but it however requires constant monitoring and expert support for maximum benefit.
- Scalability
AWS has the complete package of all that is needed to forge the IT infrastructure, be it businesses moving onto the cloud for the first time or for those who are migrating from another cloud service platform. The Amazon infrastructure provides access to processing and storing resources as and when needed. Features like Auto Scaling and Elastic Load Balancing allow businesses to scale assets up or down, and hence fluctuating demands can be easily handled. Amazon Machine Images (AMIs) allow businesses to create clones in multiple locations for diverse scenarios, doing away with the need to repeat the setup processes each time.
- Security
eCommerce websites are susceptible to hacking and malware, making retail the most targeted sector for cyberattacks. Amazon Web Services prioritizes defending the business against data breaches and hacking threats; they use several well-regarded compliance certifications and adhere to international security rules. Further, AWS uses an end-to-end approach that includes physical, operational, and software measures to create a world-class, extremely secure framework.
- Ease of Use
No matter, if it is an existing or new SaaS-based app AWS can help application providers, ISVs, and vendors host the same in a fast and secure manner. Soon after signing up with AWS, AWS management uses its simple interface to extend access to a variety of apps and services. Managed hosting along with a team of IT resources is recommended to take it further and manage from here.
AWS also provides well-documented web services APIs that can be utilized to access the platform, making it reasonably straightforward to use. For overall IT needs, businesses have to no longer rely on an on-site server.
- Efficient Toolkit
AWS began as a cloud storage and computing platform but now provides an array of over 70 other services such as databases, software, mobile, analytics, and networking. Overall, it’s a one-stop-shop for all cloud computing and IT requirements providing a powerful and intuitive platform that can be utilized to boost the productivity and effectiveness of eCommerce platforms.
- Quick & Innovative Checkout
AWS offers an efficient checkout service, which is the result of coordination between numerous workflows and phases. Customers are demanding that their personal information such as credit card details, order history, and social security information be kept safe. Amazon Web Services security ensures a secure and certified cloud architecture for eCommerce applications; considering such customer demands as well as helping eCommerce retailers achieve regulatory compliance and security. With all of this in place, customers can safely place an order and stay reassured of security aspects through the purchase and fulfillment of orders.
- Catalog Management
AWS ensures that each product catalog is searchable and indexed along with listing content such as customer reviews, photos, and product information on every page. With the proper auto-scaling feature management, an eCommerce business can easily handle millions of catalog views and countless order transactions, with an eye on the ultimate goal of the business. Ready-to-use eCommerce architecture and blueprints provided by AWS are very helpful to enterprises as it enables other eCommerce web platforms to make their software fine-tuned to AWS architecture.
